I worked with Yutaka for a little less than a year as a partner and I have to conclude that he sucks as a creative. He might be a funny guy in Japan, but unfortunately not here in the U.S., the gene pool of the funniest in the world. For example, take a look at these TV spots. Crispin created 3 X-box games for Burger King to sell at 7,200 restaurants, which ends up with a huge sucess with over 3 million copies sold, but when you watch the spots, you can smell his weird sense of humor. When i saw our lovely King crashing into the ground in one spot, i couldn’t stop crying, but next moment I noticed Yutaka was laughing and fully enjoying the painful disaster. I’m pretty sure he must have some serious problem in his childhood. I just can’t forget the smile he had that day. Jack Nicholson's smile in the Shining after his getting insane may feel heartwarming compared with Yutaka's.
Testimony# |
1 |
Name |
Keith Scott |
Job Title |
Art Director |
| Relation |
Ex-Partner |
| Hatred |
89% |
| Comment |
He sucks as hell |
Evidence: 2BK X-BOX TV-Spots "Jump" and "Bumper car"
Supporting Evidence : Integrated Campaign Video for award shows (CAUTION :Yutaka did NOT create any of these games, but you can see what the games are like)
